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Consumer Insights Manager

Description  A critical component of Cargill's strategy for success is the focus on its core capabilities. Five capabilities provide the foundation for what will differentiate Cargill in the global marketplace. Market Insights & Innovation (MI&I) is a key component of that capability strategy.  A strong Market Insights and Innovation capability will provide differentiated value for our customers, create distinct competitive advantage for Cargill and help fuel growth.  Before becoming a role fully dedicated to the Protein Group Consumer Insights Team, this will be a 2-year assignment combining support to both the Protein Group Consumer Insights Team as well as the Market Insights and Innovation Center of Excellence.  Both are focused on building the insights capability within Cargill. 75%  Center of Excellence: Insights and Innovation Coach Serve as the consumer/strategic insights expert on a cross-functional team that will provide insights and innovation expertise to various groups across Cargill.   This role combines: Deep insights expertise and proven experience in leading innovation and/or marketing in a business Tailored hands-on collaboration with business partners and development of COE offering to reach a broadaudience and make them self-sufficient where possible Providing guidance to drive superior business/innovation results and creating learning opportunities to accelerate performance This role requires strong analytic problem solving capability, ability to apply skills, knowledge and best practices across a variety of business challenges and familiarity with continuous improvement and agile concepts.   25%  Protein Group: Consumer Insights Manager Innovation Lead custom, primary research to develop insight-based ideas from idea generation through product development Work with research partners to lead all phases of qualitative and quantitative research Utilize business and research acumen to influence and lead cross-functional team through NPD process  Foundational Research, Trend and Category Analysis Lead custom, primary research to understand important topics to both Cargill Protein and our priority customers.  Examples could include understanding the consumer path to purchase, in-context research to understand first moment of truth, and product testing to understand opportunities for improvement Qualifications  Required Bachelor's Degree Marketing Research or related field Minimum 10 years' experience in market research or consumer insights Comfortable with both qualitative and quantitative research Strong problem-solving and analytical skills Demonstrated ability to influence and lead cross-functional teams Strong verbal and written communication skills Must be results oriented, innovative and creative Must be curious - have a desire to understand the 'why' and dig into the data Ability to 'connect the dots' from varying sources and synthesize into a compelling story  Preferred  Master's Degree (strongly preferred) 5+ years' experience in new product development 5+ years' experience at a consumer-packaged goods company Experience in a business-to-business as well as business-to-consumer setting Successful leadership of process improvement initiatives or leading a research capability International experience WAY06891
Salary Range: NA
Minimum Qualification
11 - 15 years

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