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Senior Direct Marketing Manager

TCF Bank is seeking a dynamic Senior Direct Marketing Manager to join our team! Competitive pay, a comprehensive benefits plan, and opportunities for career advancement make this a career opportunity you won't want to miss. Plus, we offer an inclusive team-oriented work environment with the support you need to succeed. Join our team and experience the difference!
You will be responsible to Plan and implement direct marketing campaigns and tactics to drive the overall corporate business objectives. Direct marketing includes all forms of 1:1 marketing; direct mail, email and telemarketing initiatives and tactics.
Job Responsibilities:
Responsible for the planning and execution of multi-channel direct marketing programs and initiatives to support customer acquisition, retention, notifications and activation strategies.
Obtain competitive quotes for all projects; coordinate efforts with selected outside vendors to ensure all necessary production logistics are addressed. Recommend production process/techniques for direct mail and email that result in cost savings.
Provide creative direction and copy to creative services to develop quality and impactful direct mail and email packages including format/layout and copy. Proof creative and copy for accuracy.
Work closely with a variety of departments such as Legal, Compliance, business unit owners, etc. to support business goals and obtain required product-related approvals from key stakeholders.
Manage schedule for all projects to ensure on time/on budget delivery. Make recommendations for process improvement for the team to most effectively manage projects.
Ensure proper documentation is maintained per the Marketing Record Retention schedule and the Advertising Compliance policy.
Education
Required:
Bachelor's Degree in advertising, marketing or related business degree or equivalent experience
Work Experience/Skills:
Required:
5 years of experience in a direct marketing department, agency or service bureau.
Strong organizational skills and the ability to effectively manage time.
Strong multi-channel marketing project management experience including scheduling, creating and production process.
Ability to work effectively with cross-functional teams, manage multiple priorities and deadlines, be detail-oriented.
Advanced communication skills both verbal and written.
Prior experience with budgeting and managing projects to budget.
Preferred:
2 years in financial services industry with a solid understanding of bank regulations as they relate to advertising.
Experience with interpreting program results and calculating return on investment
Experience interfacing with senior management.
About TCF
Established in 1923, TCF has maintained a strong foundation. TCF has over 340 branches in Minnesota, Illinois, Michigan, Colorado, Wisconsin, Arizona and South Dakota, providing retail and commercial banking services. TCF also conducts commercial leasing, indirect auto finance, and equipment finance business in all 50 states, and commercial inventory finance business in all 50 states and Canada.
Benefits
TCF encourages open employee communications and promotes from within whenever possible.
We offer competitive pay, a comprehensive benefits plan, and opportunities for career advancement. For more details on our benefits, click on the Employee Benefits link on our career page.
Proud to be an equal opportunity employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, or other status protected by applicable law. TCF is proud to be an affirmative action/equal opportunity employer. Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.



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