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Associate Marketing Manager

Position Purpose
Develop best in class market intelligence and insights to support GEOS growth strategies and innovation and support key business decisions around ''where to play and how to win''. Ensure connectivity with other FIBI marketing teams and efficienct and effective gathering and use of secondary market information.
Conduct secondary market research and collect and integrate primary market research and data from regional teams -creating best in class insights into 4 C's and STEEP analysis.
Support development of robust business cases and making right choices via processes such as customer segmentation
Establish and be accountable for specific processes. Maintain consistency, drive efficiency of analytical spend connecting across FIBI, identify common themes & opportunity spaces.
Principal Accountabilities
60% Working under supervision of Global marketing Director and category leads Conduct secondary market research and collect and integrate primary market research and data from regional teams -creating best in class insights into 4 C's and STEEP analysis.
Collect analyse and integrate information from secondary market sources such as Euromonitor, Mintel, Oilworld, AC Nielsen, CREST, Innova etc.
Working with regional marketing teams, PLM's, Sales etc.? rolling up regional data and complementing with ''top down'' external market data create market map for global oils and fats supply and demand. Support Global category leads to create market maps for global win catagories.
Working closely with FP&A team ? integrate market information with Cargill sales and IBP data to measure and manage our performance & market position ? e.g. market share ( volume and value)
Working closely with regional teams and FIBI commercial Excellence ? design, execute, analyse and communicate customer surveys.
Design and execute consumer research directly or via third party providers ? e.g. ''Fattitudes''. Using digital channels & other sources collect analyse information and create insights on consumers.
Working in collaboration with regional marketing, FP&A etc. perfrom competitor analysis for globally relevant competitors ? involving secondary research and rolling up primary research from regions. Support Global category leads in competitor analysis for global win catagories.
Collect, analyse and integrate opportunity space mapping working with regional marketing and R&D ? work closely with global marketing director and FP&A to use insights to guide ''win with customers PRT'' decisions.
Perform Mega trend analyses. Work with Cargill corporate affairs, regulatory affairs and other functions to develop STEEP analsyis at group and global win category level ? roll up STEEP analyses from regional teams. Working with group marketing director and regional marketing leads Support Group issues mapping and management process
From time to time attend industry conferences and/or customer meetings as appropriate.
20% Support development of robust business cases and making right choices via processes such as customer segmentation
Develop and maintain effective tools and process for communicating and sharing insights to key stakeholders in the regions to guide regional decisions and mitigate duplication in secondary research.
Perform custom 4 C's or STEEP analyses for global catgory leads and from time to time take part in H2/3 project teams with objective of creating insights to support robust business cases and make the right commercial choices
Support customer segmentation process, collecting analysing, integrating and reporting relevant data (qualitative and quantitative) to deliver behavioural customer segmentation.
25% Establish and be accountable for specific processes. Maintain consistency, drive efficiency of analytical spend connecting across FIBI, identify common themes & opportunity spaces.Collaborate with other FIBI groups and share information & insights. Take the lead in specific category analyses on behalf of FIBI.
Collaborate with other FIBI groups and share information & insights. Take the lead in specific category analyses on behalf of FIBI to create best in class insights and mitigate duplication in secondary research. Collecting, analysing and integrating secondary and primary research- delivering information, insights and preparing reports that will drive valuable insights for multiple stakeholders in R&D, Marketing, commercial across groups within FIBI. , identify potential common themes & opportunity spaces.
Work with other marketing teams and Cargill information center to maintain consistency, drive efficiency of analytical spend across FIBI.
Required
University Degree in Business & economics or marketing
5-7 years of experience
Performing Competitive intelligence & reporting
Performing Market research & reporting
Analysing, integrating information and designing and producing reports basis questions to be answered
Project management
Participation in strategy development project(s)
Devloping business cases
Fluent in English
Researching, analyzing and integrating information ? curious & willing to learn.
Effective communication & presentation skills
Working in teams and in a matrix environment
Organising, planning and managing time
Proficent with analysis tools, databases, digital platforms
Ability to set up processes, manage multiple priorities, meet deadlines
Managing and measuring work.
Proactive, anticipates needs.
Preferred
MBA
Secondary qualification in marketing/market research
B2B ingredients environment or business



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